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Interactive Text Services
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Creating and managing text services requires a robust platform for delivery and measurement of interactive text campaigns and applications.
Learn more about the wide range of text services we conceive, implement and improve on an iterative basis to not only meet your customer’s expectations, but exceed them while enjoying a positive ROI for you business.
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Interactive Text Campaigns
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Text campaigns have been in use for about 10 years and the models are fairly well defined. However success is not guaranteed. Careful design of text campaigns are required to ensure maximum response. The UMG Design Criteria provides a guide toward building a successful campaign. UMG provides the expertise and platform to deliver any text campaign required.
Let UMG show you how to effectively design your offering to deliver successful interactive campaigns. UMG can deliver the following services:
• Poll/Quiz
• Voting
• Alerts
• Promotions
• On-Pack integration
• Consumer Profiling
• Event interaction
• Custom campaigns
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Interactive Text Services
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Text campaigns provide a great way to attract users on the mobile and build awareness. In many demographics the mobile is the primary and often the only mode of communication. The market conditions now allow a more interactive approach. UMG will deliver interactive text services to enable a ‘mobile conversation’ with your customers.
UMG will also deliver advanced text services, including:
• Social Networking
• Custom Search
• User Generated Content
• Brand awareness
• Mobile Fulfillment
• Interactive Image recognition
Interactive mobile apps allow you to create a framework for two-way communications with your customers. By engaging a conversational paradigm, you gain:
• A platform for content request
• A platform for monetized content delivery
• Guaranteed customer relevance
The UpFront approach allows you to join the exclusive club of your customers’ mobile lifestyle!
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Monetization
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It is relatively simple to reach customers with text messages. However texting costs money so providing a service alone is not enough. The real challenge is converting that point of contact to brand recognition and revenue for your service. After all:
Why conduct a mobile campaign if there is no profit involved?
Most services today attempt to monetize their offering using Premium SMS to sell thru digital content to a consumer. The consumer is then billed through their mobile carrier provider. However the carrier typically takes 50% of the revenue, leaving little for the content provider and their partners. Additionally, this model only supports downloadable content such as ring tones and wallpaper. While this model works well due to the seamless integration of mobile devices and ease of use, however:
What if you are like 99.9% of the world and ring tones & wallpaper are NOT core to driving your business?
UMG is focused on delivering revenue and brand building opportunities for your products and services. Where it is appropriate for consumer’s mobile user experience, we will design and implement fulfillment applications that drive revenue for your business and bring your brand to top of mind awareness.
Ask how UpFront Marketing can monetize your mobile services and build your business.
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