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Mobile Strategy | View information about Mobile Strategy within our Services section by reviewing this area of our website. We provide a wealth of information online to help our visitors become better informed about UpFront Marketing Group. |
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Mobile Strategy
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Integrating mobile into your business offering is complicated. New mobile technologies often look appealing, but how do you know which to use and how do you monetize your business?
There are countless examples of attempts in mobile missing the mark with consumers.
UMG knows the pitfalls, how to avoid them and how to leverage your business knowledge into a mobile strategy that delivers value to your customers and extends the effectiveness of your company’s brand with a positive ROI.
UMG powers mobile strategies using a comprehensive toolkit that includes text messaging, rich content, interactive marketing and promotions through mobile digital media.
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Mobile Strategy
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Since the mobile internet was delivered to handsets in the late 1990’s the market place been continuously introduced to new technologies and services with much fan fare and hype. Even though the mobile internet is over 10 years old, it is relatively immature and changing rapidly. When a provider is considering a mobile component to their offering, they are faced with a mountain of options.
• Text Campaigns
• SMS Vs MMS
• Downloadable Apps
• Location Services
• Interactive Text Applications
• WAP vs Mobile Web
• iPhone, Blackberry, Nokia, etc
• Image recognition
Not all technologies and services are appropriate for everyone. While some technologies may demo well and match your strategy, they must also be tested against UMG’s Design Criteria to ensure compatibility. It can be a daunting challenge to understand all the options and their application toward your company’s success. With the right strategy and design, UMG can take you beyond a mobile service and help you become an integral part of your user’s mobile lifestyle. UMG will guide you to the right path for
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Our Approach
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UMG will work closely with you to understand your business, market and long term strategy. We combine your customer knowledge and market insight with our worldwide mobile expertise. Aligning consumer branding, advertising and dynamic mobile internet market drivers, UMG develops a strategic plan for going mobile. We will show you how to successfully:
• Go to Market - What are the first steps to a successful campaign
• Pre-launch test and refine – Learn key steps to deploying your mobile services
• Tune the solution - Learn how to modify the system to achieve maximum returns
• Phase in new services and features - Learn how to meet you users’ growing demands
• Monetize services - Achieving ROI is essential to building a sustainable service
• Build a Mobile Brand – Integrate mobile into your traditional marketing
• Campaign management – adapt and innovate
• Affiliate partner programs
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Service Development
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In addition to strategic mobile consulting, UMG provides the platform for delivering mobile services. UMG will design, integrated and deploy a wide range of text campaigns, interactive services, and mobile applications as needed for your mobile strategy.
• Learn more about design services
• Learn more about text services
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| View all Mobile Marketing Services |
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