|
|
|
Company | View information about Company by reviewing this area of our website. We provide a wealth of information online to help our visitors become better informed about UpFront Marketing Group. |
|
Mission
|
|
To extend our client’s presence into the mobile world by taking a proven approach that aligns mobile strategy with target customers’ mobile lifestyles.
With over 15 years of combined mobile experience, UMG partners know how to drive revenue through partner channels and applications that allow our clients to complete business and gain a competitive advantage with the mobile channel.
UMG uses a holistic approach to develop our client’s mobile strategy as an integral part of their marketing portfolio solution. UMG’s vision is to lead the client into the mobile sector by designing interactive services that provide an innovative channel to engage the customer to promote and sell services. UMG uses a proprietary set of creative and analytical tools to guage effectiveness and guide evolution of these services.
|
|
|
|
|
|
|
Background
|
|
Since the mobile internet was introduced to the US in late 1990s there has been considerable hype about the potential this new space can offer. However, the mobile space is crowded with an unending number of phones from Nokia, LG, Samasung, Motorola, Blackberry and of course the iPhone. This has a created a long list operating systems and handset capabilities. Technologies and applications like, SMS, push campaigns, shortcodes, MMS, WAP, mobile ad banners, mobile sites, Java/BREW Apps, Location Based Services, ‘in-app’ advertising, and 2-D Bar codes, have all been introduced with much fanfare and the promise of new revenue and monetization models. However, while some have flourished most have failed to deliver on their promise…so far.
We have heard a wide range of questions:
• I see the iPhone everywhere should I build an application for it?
• Should I use mobile ad banners?
• What should I put on a mobile web site?
• How do I make money with SMS?
• Location data would be useful, how do I take advantage of it?
• If I build a java application it will work for almost all phones, right?
How do you decide which is the best and most relevant approach? UMG builds strategies for interactive mobile services for consumer and service brands alike. With UMG’s international experience, we can show you what will work in the US market today and what to expect tomorrow coming from Europe and Asia – centers of excellence in the mobile sector.
|
|
|
|
|
|
|
Approach
|
|
When developing a mobile presence, one must look beyond the application itself and consider the entire user lifecycle and the impact on users’ mobile lifestyle. UMG works to define an extension of your existing web presence to build a holistic strategy for extending your brand into the mobile space. UMG will merge your target market knowledge with our insights into mobile market dynamics to define the most appropriate approach to bringing mobile elements to the appropriate points of the customer lifecycle.
Our methodology includes establishing an environment of measurability and accountability behind all mobile campaign and application investments. In turn we provide our clients with fact based results driven strategy where the marketing solution set and product portfolio management meet the brand’s sales, share and awareness objectives.
Core Values: To provide brand relevant opportunities that appropriately optimizes the four critical areas of mobile strategy, activation (placement) and performance.
• Strategic Planning – making better investment decisions. A calculated approach to directing mobile investments through an assessment model
• Financial Analysis – understanding the results and returns on the mobile business opportunity. Predictive ROI models utilizing proprietary statistical regression methodology to discern the applicability and relevance of mobile for your business.
• Activation Planning – fully utilizing the mobile investment potential. Build marketing plans that extend brand plans through the use of mobile to positively impact consumer demand and preferences.
• Performance Measurement – develop and manage customized tracking metrics to capture and quantify business results of mobile campaigns. Extracting maximum value that’s measurable.
|
|
|
|
|
|
|
Partners
|
|
George Latsis - Originally an Aerospace Engineer having worked on aircraft and spacecraft for the Department of Defense, George is a seasoned classical marketing trained professional with over 18 years experience building high-profile consumer and business brands in the telecommunications services and consumer package goods industries.
George has extensive consumer and B2B marketing and business development experience both domestically and internationally. George’s acumen includes all facets of the marketing and advertising portfolio from brand positioning & messaging at Colgate Palmolive to new product launches at Healthy Choice to ad creative development and activation management of multi-million dollar professional sports & entertainment properties for Coca-Cola’s Worldwide Sports Marketing group in the US and Europe.
George has spent the last seven years of his career developing strategic plans and go to market executions for both online web traffic at Covad Communications and wireless mobile data services at Openwave Systems. Areas of focus include strategy and business development, extensive primary and secondary research into consumer behaviors and insights towards web based and mobile marketing & advertising opportunities. Additionally George’s experience in online web strategies includes building site awareness, subscriber acquisition, user experience and enhancements to drive adoption, usage, frequency & stickiness.
Rob Marchi – With 20 years of industry experience, Rob has worked with a wide range of technologies from aircraft weapon systems to the latest in messaging, mobile and web technologies. A team member at Openwave Systems from its inception in 2000, Rob has worked with a broad array of mobile technologies and their deployment and application in the carrier networks. He was product manager for ATT’s most lucrative Mobile Instant Messaging service and is intimately familiar with the adoption drivers of mobile applications and services. His 9 years’ mobile experience, allows Rob to look past the hype and provide insight on how to effectively interact with users in a mobile context.
Most recently Rob drove the strategy for mobile interfaces at a Mobile Payments startup pilot program in Boulder, CO, successfully acquiring over 200 retailers and attracting a consumer base to transact business on the system. The platform includes a closed loop mobile advertisement publishing engine. In his free time, Rob enjoys ski coaching, hiking and mountain biking in the mountains of Colorado.
|
|
|
|
|
|
|
|
| | Popular Upfront Marketing Sections | | | | | | | | | | | | |
| | | | Links to External Websites | | | | | | | | | | | | |
| |
|
 |
